Domain has launched its national campaign for the spring 2012 season.
The campaign focuses on highlighting the tools Domain provides to help people dominate in their property search.
Domain’s ‘Dominate with Domain’ theme, established earlier in the year, continues to draw on the insight that real estate is competitive – a battlefield – and property seekers need to arm themselves with the best tools from Domain to win.
This integrated campaign, comprising a range of TV, print, cinema, radio, OOH (out of home), digital and other activities, will drive traffic to the Domain website and more Domain app downloads, which means your listings will be seen by more property seekers.
“With Domain mobile apps, property seekers can easily search from thousands of properties Australia-wide while being able to view photo galleries, maps, inspection times, auction details, plus phone or email agents directly” said Matt Siddons, Marketing Director, for Fairfax Marketplaces.
In addition to main stream and targeted media, the campaign will be seen across the Fairfax Digital Network plus our partner websites ninemsn and Telstra BigPond.