Training workshops held for top US travel advisors
Top travel advisors from across the western United States received training on selling Australia at the annual GTM West (Global Travel Marketplace) in Las Vegas this month. The training sessions used Dundee themed content to engage the agents and destination highlights from the Aussie Specialist Ambassadors who recently visited Australia were also presented. The event also provided an opportunity for Tourism Australia’s distribution team to meet and gain insights from the highly vetted advisors, most of whom are home-based. In particular, there was strong interest in Corroboree West 2019 and positive feedback for the Aussie Specialist Program planning tools.
Americans invited to visit the set of Dundee with Virgin Australia
Virgin Australia and Tourism Australia have teamed up to entice Americans to go behind the scenes and ‘visit the set of Dundee’. The campaign draws people who are considering Australia for a holiday to Australia.com/fly to get inspired and discover more while users who show intent to book a trip are directed to VirginAustralia.com/Dundee . Consumers can find travel deals from About Australia, Aspire Down Under and Goway on both sites. The campaign will be promoted across digital, out of home and email marketing throughout June.
WA’s eye-catching Pink Lake to entice French travellers Down Under
A large and striking image of Western Australia’s Lake Hillier, also known as the Pink Lake, has been placed on the outside of the Australian Embassy in Paris. A reference to the famous Edith Piaf song “La Vie en rose” has been used with the remarkable image of the lake. The banner on the Embassy is updated twice a year and is meant to entice Parisians and visitors to think about Australia, ideally research the location and take photos and share. The project is a joint initiative between the Australian Embassy Paris and Tourism Australia and was originally initiated during the 2000 Sydney Olympics.