A Touch of Australia Online in China

Booking an Australian holiday is set to become even easier for Chinese travellers, with the Australian Government today announcing a project to create a tailored Australian tourism website based in China.

The Minister for Tourism, Martin Ferguson AM MP, said getting online in China is important if Australia is to remain attractive to Chinese visitors.

“Over 500 million Chinese citizens are online, meaning if Australia is to continue to attract Chinese visitors to our shores, then we need to ensure our online presence is as good as it possibly can be,” said Minister Ferguson.

“China is our third largest source market by number of visitors and our largest source market in terms of value, and basing Tourism Australia’s Chinese consumer website in China will greatly improve our direct engagement with future travellers.

The project, a priority under the Tourism 2020 Strategy, will provide Chinese travellers with tailored, Chinese language Australian tourism information, on a platform free from connectivity and usability issues.

The website will be tailored to carry safety, security and consumer information for prospective Chinese travellers.

The project is currently in the scoping phase, with Tourism Australia and the Department of Resources, Energy and Tourism investigating a number of hosting options.

This project supports a range of Tourism 2020 Strategy marketing activities targeted at Chinese visitors, including Tourism Australia’s $13 million advertising campaign, a $1 million project to translate tourism businesses information on www.australia.com, and the $600,000 Welcoming Chinese Visitors Project.